"Our partnership with Andretti Autosport provides a powerful opportunity for ExactTarget to engage with marketers around the world, and we look forward to fueling our next generation of engagement with Andretti's new in-house agency. Andretti is synonymous with speed and precision and we look forward to that same energy and passion from the new agency."

- Tim Kopp, Chief Marketing Officer of leading interactive marketing provider ExactTarget

 

Services

Experiential and Event Marketing

  • Concept Design & Development
  • Strategic Planning, Strategic Logistical Planning
  • Asset Production
  • Staff Casting, Training & Management
  • Activation & Budget Reporting

Sponsorships & Contract Negotiation

  • Identification, Evaluation & Selection
  • Consultation & Representation
  • Negotiations & Deal Structure
  • B2B Strategy & Negotiations
  • Product Licensing
  • Building Public-Private Partnerships

At Track Services

  • Facility Negotiations
  • Activation Development & On-Site Execution
  • Trackside Hospitality
  • Fan Experiences
  • Creative, Digital & Social Media Services
  • Concept Design, Development & Implementation
  • Digital & Social Media Strategies, Outreach & Monitoring
  • Website & Blog Creative Writing

Logistics Management

  • Dedicated Head Office Logistics Team
  • Operations & Account Services Databases
  • In-house Warehouse Assets
  • Expertise in Urban Event Management and Marketing

Research & Measurement

  • From Measurement to Meaning
  • Consumer Surveys & Panel Development
  • Assessment of Sponsorships & Event Alignment
  • ROI & KPI Reporting